Task

Sale of promotional items, maintain ROAS, and collect data for future promotions.

What We Did

Strategy:

• broad purchase campaign with catalog (maximum new orders on peak days);

• remarketing (interaction with brand pages, interaction with the site without purchase; abandoned cart, past customers) as a reinforcing module.

Result

182 orders, 

CPA $4.30, 

ROAS 19.7, 

advertising turnover ₴653,240 

What we take into future promotions: the combination "broad catalog + behavior-based remarketing" as a basic model, banner formats - sales driver, video - support, ROAS/CPA - references for next sales.