Task

Ensure maximum sales volume of artificial Christmas trees during the peak season through the Meta Ads channel.

Key challenges:

The sales window is limited to one month (December). No time for long ramp-up and "training" of algorithms. Maximum competition and high traffic costs in the niche. Aggressively increase daily budgets while strictly maintaining target order cost (CPA) and profitability (ROAS).

What was done

• Timing: Clear launch schedule.

• Creatives: Found conversion-effective formats.

• Focus: Flagship models identified, to which 80% of the budget was shifted.

• Control: Quick shutdown of unprofitable campaigns within KPIs.

• Scaling: Aggressive budget scaling in working campaigns.

Result

Expenses: 12,646 USD

Income: 121,021 USD

Sales: 3,396

Sale price: 3.72 USD

ROAS: 957%

Average check: 35.6 USD

Total result for the month across advertising channels (including Google Ads): Over 10,400 orders. Income: 13,000,000 UAH.

Rapid scaling was achieved with daily analytics and unit-economics control. The client is satisfied, inventory is empty.