Task

Ensure the maximum sales volume of artificial Christmas trees during the peak season through the Google Ads channel.

Key challenges:

The sales window is limited to one month (December). There is no time for long ramp-up and “training” the algorithms. Maximum competition and high traffic costs in the niche. Aggressively increase daily budgets while strictly maintaining the target cost per order (CPA) and profitability (ROAS).

What we did

• Timing: A clear launch schedule.

• Creatives: Conversion formats that were found.

• Focus: Flagship models identified, with 80% of the budget shifted to them.

• Control: Rapid disabling of unprofitable segments within KPI.

• Scaling: Aggressive budget scaling in working connections.

Result

Spend: 1 024 983 UAH

• Revenue: 8 174 692 UAH

• Sales: 7 004

• Sales price: 146.34 UAH

• ROAS: 798%

• Average order value: 1 167 UAH

Overall monthly result across advertising channels (including Meta Ads): Over 10 400 orders. Revenue: 13 000 000 UAH.

Rapid scaling was achieved with daily analytics and unit-economics control. The client is satisfied, the warehouse is empty.